Faceless Marketing

July 3, 2008 at 3:51 pm | Posted in Advertising | Leave a comment

Continuing on with the craze to advertise products in irrellavant ways, here comes the latest marketing phenomenon courtesty of Lotus. They’re faceless figures that have been popping up in slightly random places such as Elton John’s white tie ball, Harrods’ summer sale (as opened by Kim Cattrall of Mannequin fame) and a match of Wimbledon.

As I understand it, the idea is that normal people are faceless drones and can only get to acquire a personality as soon as you spend thousands on a Lotus. The official site is here. There’s a countdown to something and I have very little idea of what it could be. After 3 hours of brainstorming, I’ve come up the following theories:

  • It’s a countdown to the day when everyone’s faces melt off. Not to the extent as that Nazi leader in Raiders Of The Lost Ark suffered but similar to those pictured above
  • The exact moment every Lotus car on earth activate and transform into Decepticons.
  • The amount of days left until The premier of The Dark Knight in Ireland.
  • The second coming of Jesus Christ from heaven to earth (weather permitting)

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